SOCIALCLUB and the male fashion market today
Nowadays, the male fashion market has changed systematically, drawing the attention of the observers of the human behavior and reflecting the reformulation of the profile of the “new man”. This change, initially manifested in one’s heart, was eventually materialized externally through a greater care with appearance and clothing.
However, the Brazilian market has not yet realized the enormous potential presented by this new reality.
Therefore, a partnership among Marcelo Tadeu, Giancarlo and Sônia Borghesi and Alisson Rodrigues resulted in the creation of SOCIALCLUB, a new male fashion brand with the spirit of couture, the comfort of sportswear and the wittiness of the streetwear. Marcelo has the expertise of more than twenty years in the male fashion market with Camisaria Nacional and Sônia and Giancarlo are successful fashion entrepreneurs. Joining them is Alisson, a designer of the new generation that has twice participated in the Hype Fashion Rio Award – an event intended to spot new talent in Brazil and pave their way to the market.
Couture trousers in a more casual atmosphere, elegant shorts, fun chinos and purer jeans that redeem the eternal “five pockets” are all good examples. As for the tops, unusual jackets, tricots, shirts, polos, plain or exclusive printed sweatshirts are captained by a product engineering aimed to provide both quality and comfort.
So this is SOCIALCLUB, a brand with a well defined identity, selective and homogeneous distribution guided by the needs of retailers and consumers.
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